As ever with a lucrative World Cup on the horizon, the great and the good of the advertising realm began shoehorning England players into their commercials to help shill their wares in the build up to France ’98.
One such player was Tony Adams, who was roped in by McVities for a Jaffa Cakes campaign to help promote their new line of collectable orange ‘gonks’ – a nefarious gang of Koosh balls with various facial features and limbs attached.
The basic premise was that Adams had been kidnapped and was being held hostage by the gonks, who demanded kids send in the ‘orangey bits’ from the middle of their Jaffa Cakes as ransom for the captive England defender. Something like that anyway.
The seminal point of debate however, should be the remarkable ease with which Adams inhabits the character of ‘panicky Tony Adams’…
Yes, that’s Jimmy Hill providing the voiceover assist. The ultimate twofer.