Handout photo dated 08/11/10 provided by Nike. Ashley Cole helps Paula Radcliffe with a shoe fitting as (L-R) Theo Walcott, Didier Drogba and Cesc Fabregas look on during the official reopening of Niketown London in Oxford Street. The flagship store has been re-launched making it the largest Nike store in the world. Photo issued Monday November 8,2010 by the PRESS ASSOCIATION. See PA story SPORT Nike. Photo credit should read: Mike Hewitt/Getty Images/PA Wire.