Euro 2012: Nicklas Bendtner In Trouble With UEFA After Plugging ‘Paddy Power’ With His Underpants

Chris Wright

14th, June 2012


By Chris Wright

Here’s one you may have missed at the time (we certainly did); Not for the first time in his life, Nicklas Bendtner dropped trou last night – specifically to celebrate his second goal in Denmark’s fantastically entertaining 3-2 defeat to Portugal – duly exposing a pair of green pants with a rather noticeable waistband…

Ken Robertson of Paddy Power then immediately issued a statement congratulating Bendtner after the game:

“I’m truly delighted for Nicklas, what a stunning performance tonight. I’ve no doubt that the luck of the Irish thanks to our lucky underpants helped him find the back of the net twice!”

… which pretty much revealed the whole thing to be an ‘ambush marketing’ stunt.

According to several papers, UEFA have come a-knock-knock-knockin’ on Bendtner’s door this morning with a probe thought to be imminent – with UEFA obviously narked that someone other than them would be receiving advertising revenue during Euro 2012. A big no no.

That said, the rules are very clear about this sort of thing – just ask Robbie Earle.