Italian Club Triestina Fill Stadium With Fake Vinyl Fans To Make It Look Full On Television

Chris Wright

29th, March 2013


By Chris Wright

Triestina Calcio: Forever alone

Tired of having his stadium look deserted on matchdays, the general manager of Serie B side Triestina has taken drastic steps to flesh out the attendance at the club’s 32,454-capacity Stadio Nereo Rocco by filling the empty seats with fake fans.

Ahead of last Saturday’s home game against Padova, Triestina GM Marco Cernaz had a series of huge vinyl posters stretched across 10,000 vacant seats, depicting a thronging mass of supporters in the stand opposite the television cameras.

(Apropos of nothing, Triestina are now owned by perennial mentalist Maurizio Zamperini, the trigger happy conkerbox who also owns Palermo.)

Cernaz told news station WSJ:

“We’d love to have a full stadium with real supporters and we’ve done everything we can to get people through the gates, but the reality is that we can’t.

“This way at least we create a bit of atmosphere, a bit of theatre.”

It’s not quite as dumb as it first appears as, as the club continues to battle against a slump in their attendances, the “virtual crowd” serves as a fairly ingenious stream of advertising revenue, with companies paying to display their logos on the fake terrace.

Triestina also claim that they are saving a fair old wodge of cash by not needing as much insurance on matchday, as well as halving the number of stewards and medical staff they need on hand.

Everybody wins!*

(*…except the newly unemployed stewards and paramedics of course.)

(Via Failure)