Ariel Forced To Remove World Cup Washing Powder From Shelves Due To ‘Nazi’ Connotations (Photo)

Chris Wright

13th, May 2014


By Chris Wright


Multi-national detergent pedlars Proctor & Gamble have been forced to remove their Ariel washing powder from supermarket shelves in Germany after it was noted that the special World Cup packaging had certain ‘Nazi’ connotations.

The box, designed to resemble a German national shirt, featured the number ’88’ in reference to the amount of washes (83, plus another five free) customers are able to get out of the amount of powder in the special packet.

Unfortunately, the number 88 is a well-known covert reference to “Heil Hitler” (as ‘H’ is the eighth letter of the alphabet) and widely used by Neo-Nazi groups across Europe.

It has also been noted that the name on the back of the shirt, while obviously just the brand of washing powder, bears a close resemblance to the word “arier’, which is the German word for the Aryan race.

We won’t even get started on the “new concentration” boasted about on top of the box.

Upon being notified of the unfortunate design gaffe, Proctor & Gamble immediately pulled all stock from the shelves, cancelled all future deliveries and issued a humble apology via their Facebook page:

“P&G is committed to the values of tolerance, respect, diversity and humanity. We regret if people came to see the wrong associations and we resolutely dissociate ourselves from any right-wing (Nazi) body of thought.”


(Via Eurosport)

Posted in FAIL, Newsnow, World Cup

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  1. Geraldo says:

    The whole thing seems a bit contrived at first; however having lived and worked in Germany and knowing a bit about the psyche of the average modern day German, I can understand the embarrassment and potential damage this might cause so they’ve probably done the right thing.

  2. JLBK says:

    Yeah sorry but not buying that this was a mistake. Someone at P&G was trying to make a statement and it wouldn’t take the world’s best copy editor to see this giant gaffe, especially in Germany where they are naturally very sensitive to anything Nazi-related.

  3. stoffel says:

    Large company spends loads of money on new advertising, it goes through many stages and no one notices the ‘accidental’ connotations.

    P&G then apologise and recall, everyone’s happy again, especially P&G as they get lots of free advertising.

  4. SeanA says:

    It’s like that episode of south park about the September 11th conspiracy.

    The price is 7 euros……7 exactly the number of dogs Hitler painted in one of his infamous paintings.

    Loada pish

  5. Jarren says:

    Exactly what stoffel said above me.

    Free advertising is awesome!

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