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Cheeky Web Urchin Buys Michelin Guides Domain, Turns It Into ‘Michel (Platini) In Guides’ Shrine

By Chris Wright

For those not au fait with fine dining, haute cuisine and the like, the Michelin Guide is a kind of gastronomic bible for those who are only truly happy when their steak is still twitching, their chips come served with a drizzle of helium-flavoured foam and it’s all been ordered from a menu written in a language that requires a codex to decipher.

In short: it’s a fairly big old deal in food circles.

“What does that have to do with football?,” we hear you whinny like asthmatic llamas. Well, a 28-year-old lad from Luton is currently being threatened by Michelin after buying the domain name ‘’ for just £6 recently.

Adam Mascall received a sternly-worded letter from Michelin warning him that the name was a trademark and that he’d be sued if he didn’t relinquish the domain. Adam, however, argued that his website was actually ‘Michel In‘ (an homage to Monsieur Platini) and duly filled the site with this kind of thing…


Adam, who is a salesman by day, said: “I’m not attempting to use it for personal gain or to in any way confuse or redirect Michelin’s customers. I just did this for a laugh.”

A Michelin spokesman said: “While we appreciate the amusing nature of the website, we have to do everything possible to protect the Michelin brand.”

As far as we know, the dispute is still ongoing.

(Via The Sun/thanks to @ninja_gates for the nudge)

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By Chris on February 7th, 2013 in Funnies, Media, Newsnow. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

7 Responses to “Cheeky Web Urchin Buys Michelin Guides Domain, Turns It Into ‘Michel (Platini) In Guides’ Shrine”

  1. porcelain sandwich says:

    Hahahaha brilliant. I hope he gets a huge cash settlement for it.

  2. James says:


  3. usrick says:

    If Michelin was so concerned about protecting its brand, it should have purchased “” long ago. I hope the non-football press picks up this quirky story and the publicity forces Michelin to pay him handsomely.

  4. Ryan says:

    One of the best things on the interweb, genius!

  5. gilbert says:

    Is this the the same fella who bought the Zlatan domain??

    • Chris says:

      @Gilbert: Ha! Could well be. If so, bravo to him!

      @usrick: I’ve read that Michelin let the domain expire accidentally (as they don’t use it, they just owned it), but that makes them seem even less competent.

  6. Kenny says:

    Does anyone else see Bear Grylls on the fourth picture down?

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