By Chris Wright
Despite what you may be thinking, we can promise you that this is not a piece of April Fools japery.
Bangkok-based ad agency McCann Erickson came up with the ruse to promote Durex’s new Performa condoms during a Thai league game.
Performa’s USP? Why, they numb your member so as to help prolong your naughty-time performance – by an extra 4 minutes, apparently.
Spotted by our pals over at The Spoiler, via Sport Wereld.