By Chris Wright
Last season saw a bit of breakthrough in terms of Premier League footage appearing online, with social media-savvy football fans posting grainy Vines and GIFs online filmed directly from their televisions within seconds of the action actually having taken place.
As you can imagine, it was a bit of a boon for sites like Pies, but understandably the Premier League themselves are taking measures ahead of the 2014/15 season to try and stop the illegal practice as they attempt to clamp down on the free distribution of their heavily copyrighted footage.
Speaking to the BBC, the Premier League’s director of communications Dan Johnson said:
“You can understand that fans see something, they can capture it, they can share it, but ultimately it is against the law.
“It’s a breach of copyright and we would discourage fans from doing it, we’re developing technologies like GIF crawlers, Vine crawlers, working with Twitter to look to curtail this kind of activity.”
“I know it sounds