By Chris Wright
Hot on the heels of ‘Write The Future’ (remember Rooney’s beard?) comes Nike’s latest major tournament bells-and-whistles big-budget viral, ‘My Time Is Now’, starring the like of Sneijder, Ribery, Van der Vaart, Ozil, Ronaldo, Neymar, Iniesta, Pique, Pato, Old Uncle Tom Cobley, etc, etc, etc…
The kicker? The damn thing’s interactive. In other words, you can search for the hidden tunnels and mould the advert as you see fit.
Kewl. Here’s hoping this one ain’t quite as ‘cursed‘ as it’s predecessor.