Brazilian Side Vitoria Promote Blood Donation With Ingenious Kit Campaign (Video)

by Chris | 5th, July 2012

• 
• Tweet

By Chris Wright

Rather than the standard pitchside advertising hoarding or square-inch advert in the match programme, Brazilian Serie B side Vitoria have conjured up an ingenious way of promoting the club’s blood donation campaign.

Nicknamed the ‘Red and Blacks’, there’s no prizes for guessing what colours Vitoria usually play in. However, ahead of the new season, the club have ‘drained’ the red hoops from their home strip in a bid to raise awareness and get their fans to donate blood for transfusions and the like.

The red hoops on the home shirt will then be replaced one-by-one as the level of blood donated rises, until the shirt is eventually restored to it’s former glory when the target is met. As we said, ingenious…

Via @snap_kaka_pop

Posted in Kits & fashion, South America, Videos | 6 Comments »

By Chris on July 5th, 2012 in Kits & fashion, South America, Videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

• Like Us

• Follow @waatpies

• Share this article

• Tweet

6 Responses to “Brazilian Side Vitoria Promote Blood Donation With Ingenious Kit Campaign (Video)”

1. plops says:

   July 5, 2012 at 10:19 am

   Nice idea. Makes a change from seeing either amazing skill or a mass brawl from South America.

   Reply
2. KingB3113 says:

   July 5, 2012 at 10:44 am

   Fucken brilliant!

   Reply
3. usrick says:

   July 5, 2012 at 12:27 pm

   Very good idea on the part of someone at Vitoria.

   Reply
4. jackie wilshere says:

   July 5, 2012 at 3:30 pm

   bloody hell

   Reply
5. Milwauken says:

   July 6, 2012 at 1:15 pm

   Alas, it’s all in vein!

   Reply
6. Felipe says:

   July 22, 2012 at 11:42 am

   This campaign is working…. 46% increase on blood donation at Salvador, third cuty of country, Largest one after São Paulo and Rio de Janeiro.

   Reply