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Shit Football Kits: When Goldie Lookin Chain Sponsored Newport County AFC, 2004/05

By Chris Wright

This is the shirt that Welsh side Newport County wore for their FAW Premier Cup matches in 2004/05…

For the uninitiated, GLC were a Welsh hip hop collective from Newport, featuring rappers by the name of Maggot, MC Meat Fantasy, 2Hats (he wore two hats), Grayham the Bear and Mike Balls and who had a succession of hits in the mid-2000s; timeless shanties like ‘Guns Don’t Kill People, Rappers Do’, ‘You Know I Loves You’ and the peerless ‘Your Mother’s Got A Penis’.

They were, in base terms, utterly shit.

The Welsh FA actually booked GLC to play before the World Cup qualifying match against England at the Millennium Stadium in 2005, dedicating ‘Your Missus Is A Nutter’ to David Beckham with Victoria sat in the stands…

As was to be expected, the performance went down like a fart in a spacesuit and the Welsh football authorities had to apologise to the Beckham family as well as “express their outrage at the band’s perceived lack of respect”, prompted by the entire British populace emitting a unified ‘GLC? WTF?’ and immediately questioning why they had been hired in the first place.

Many thanks to Pies fan Patrick who pepped our memories of this heinous collision of football and ‘music’ in the comments section under last week’s ‘Wet Wet Wet’ Shit Kit entry.

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By Chris on October 18th, 2012 in Featured, Kits & fashion, Photos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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13 Responses to “Shit Football Kits: When Goldie Lookin Chain Sponsored Newport County AFC, 2004/05”

  1. Stu says:

    They weren’t shit, they were fucking awesome clart!

  2. Eeny says:

    Until today I’d only ever heard “Guns Don’t Kill People…”. I wish I had a time machine.

  3. Mitch K says:

    Haha I love this. GLC are fantastic.

    Going a bit off topic here, but I have a question for Pies: are the advertising videos going to be forced into full screen after your overhaul like they are now? I had my first one today and it’s a bit uncomfortable having the video playing full screen while I’m sat at work, even in my lunch hour. Can they not just be allowed to be played windowed instead to make them slightly more inconspicuous? I know the reason for doing it is to make sure the ads get watched, but I assume you can see where I’m coming from with this…

    • Chris says:

      @Mitch K: To repeat a comment left earlier on another thread, we’re still bedding them in at the moment and getting the kinks worked out. Please try to be patient as we’re doing a fairly large overhaul of the site.

      To be honest, Pies’ tech team are responsible for the adverts, so I know about as much as you do I’m afraid.

  4. marajonna says:

    Agreed stu. “Half man half machine” has never been bettered.

  5. Mitch K says:

    @Chris,

    Thanks for the reply! I completely understand, hope I didn’t come across too snotty as I was just curious really. In my opinion the video was the best route to take out of the options you had.

    Best of luck with the maintenance!

  6. Zam says:

    My word, some memories are better left repressed.

  7. Josh says:

    Install adblock plus (it’s free) and you won’t even see these videos or ads down the side. I only became aware of them when I saw the comments.

  8. Swampdragon says:

    Wow,that might be the worst song ever. What the hell do they listen to in Wales.

  9. Phil says:

    This may not be a very PC thing to say, but GLC really look like a bunch of spastics on that photo

  10. [...] sponsoring football teams is nothing new. In fact we’ve seen Goldie Lookin’ Chain, Wet Wet Wet and even Stone Roses frontman Ian Brown plastering their names across the front of [...]

  11. [...] once played for GLC’s beloved Newport County (whose shirts they once sponsored) back in the 1980s and has obviously commanded a special place in their hearts ever since, with his [...]

  12. [...] once played for GLC’s beloved Newport County (whose shirts they once sponsored) back in the 1980s and has obviously commanded a special place in their hearts ever since, with his [...]

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