By Chris Wright
Puma have joined forces with Radamel Falcao and fancy watchmakers (and official 2014 World Cup timekeepers) to produce a limited edition EvoSpeed boot to coincide with the one-year countdown to the biggy in Brazil next summer.
With Falcao and Hublot now in cahoots thanks to a personal endorsement agreement, the bespoke boots have been designed to accompany a new limited edition line of top-end watches that bear Falcao’s personal seal of approval.
There are two timepieces available in the Falcao range: the Unico Titanium (priced at a very reasonable $17,000) and the King Gold (yours for just $40,000) though they do come with the boots bundled in with a different colourway for each watch, so it’s not a complete rip-off!
Here’s the official blurb:
“Only 100 pieces are available; 60 titanium and 40 King Gold priced at US$17,000 and US$40,000. Working with Hublot, Puma have created an evoSPEED 1.2 colourway for each watch, numbered 1-60 and 1-40, and the concept was first presented at the Basel Watch fair.
“The lateral side of the boot bears no secondary branding, and have been left blank so each will be personally signed by Falcao. The boots will only be available with each watch sold, and come together in a unique casing.”
The special edition timepieces are being promoted in Colombia with direct sponsorship from the United Nations, with a portion of the money raised by every Hublot Falcao watch sold going towards improving the “terrible living conditions” in the Ciénaga Grande region of Santa Marta, Colombia – Falcao’s Caribbean birth town.