By Chris Wright
Global computer processor giants Intel Corp have announced today that they have struck an ‘innovative’ five-year sponsorship deal with Barcelona that will see the firm pay £15million ($25million) to have their logo displayed on the inside of the Catalan club’s jersey.
As you’ve probably already guessed, the concept is a) to get around Barca’s precedent of not allowing non-charitable organisations to slap their logo on their sacred blaugrana shirt, and b) to have the Intel logo displayed every time a player yanks his shirt up to celebrate a goal.
Meh. Burger King did it better…
Getafe, in case you were wondering.