By Chris Wright
Partly inspired by Leicester City’s return to the top flight, we thought we’d delve into the portfolio of one of the city’s most famous sons, Mr Gary Winston Lineker OBE, and hunt out the very first time he shilled for Walkers Crisps from way back in the primordial mists of the mid-ish 1980s.
Lineker’s ambassadorial deal with the Leicester-based fried potato sliver cartel is, of course, a deep-seated sponsorship that still exists to this very day – though, while the former Foxes striker’s adverts are becoming ever more flashy (see accompanying image for details), the first of the canon was an altogether more sober affair…
Awww, bless his little face!