By Chris Wright
Frankly, Pies don’t want to have to imagine a world without Cristiano Ronaldo’s pants, for a world without images like the one above is a world we have no interest in living in.
Sadly for our American brethren, it looks like Ronaldo won’t be able to launch his own-brand shreddies in the US as planned after a fitness enthusiast began legal proceedings against the Real Madrid superstar over the use of his “CR7″ brand name.
Fitness guru Christopher Renzi, who patented the “CR7″ trademark (by combining his initials and his date of birth: 7th October) in the US back in 2009 for use on his website and small clothing range, has been written to several times by the Danish textile company, the JBS Textile Group, that produce Ronaldo’s CR7 underwear range, asking him to relinquish his trademark in order for them to launch Ron’s grundies in North America.
JBS have also written to the U.S. Patent and Trademark Office in a bid to have Renzi’s trademark cancelled.
However, Renzi has now filed a lawsuit against JBS and Ronaldo in order to establish once and for all that he owns the licence to the term in as far as trading in the US is concerned.
Speaking to Reuters, Renzi’s attorney Michael Feldhuhn said: “We just want them to leave us alone.”
For what it’s worth, little-man-crushers JBS are claiming that they hold the “exclusive worldwide licence” to market the CR7 pants and that Renzi specifically filed his CR7 trademark to profit from Ronaldo’s global fame.
WON’T SOMEBODY THINK OF THE PANTS!!