Bum Deal: Brazilian Club Rio Claro Unveil New Aptly-Named Shorts Sponsors (Photo)

Chris Wright

2nd, March 2015

By Chris Wright


Brazilian club Rio Claro took to the field this weekend sporting the marque of their brand new club sponsor across their kits – well, across the arse of their kits to be precise – for the very first time.

Rio Claro, who play in the Campeonato Paulista, have signed an endorsement deal with Brazilian satirical comedy Youtube channel Porta dos Fundos.

However, eschewing a more orthodox position on the midriff or shoulders of the shirt,  the deal has seen the channel’s logo printed across the back of the club’s shorts instead.

It’s all perfectly deliberate – “Porta dos Fundos”, as you may have guessed by now, translates as “back door”.

Do you see what they’ve done there?

(Via 101GG)

Posted in Kits & fashion, Newsnow, South America

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