Hey Presto: Umbro Use Sprinkling Of Magic To Flog Their New ‘Medusae’ Boots (Video)

Chris Wright

24th, February 2016

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Umbro are currently rolling out their new Medusae boot and as such have created a cracking little promo campaign to coincide which plays on the otherworldly qualities of a boot they say is designed to deliver a “magic touch and lightning speed”.

In fact, the Medusae are so mystical that several limited edition pairs are being sold in trick boxes – beloved of amateur magicians the world over.

Open it one side: nada. Open it t’other side: Hey presto!

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Image: Umbro

Anyway, the launch film sees magician Ben Hanlin posing as a regular sales assistant at Umbro’s London store and tricking several customers (including a bemused Wayne Hennessey) while they peruse the Medusae.

While we don’t profess to be huge magic fans here at Pies, some of the sleight of hand and illusion that Hanlin pulls off really is quite impressive…

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Posted in Kits & fashion, Newsnow, Videos

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