In the relentless quest to milk as much money out of shirt sponsors as possible, Brazilian side Flu de Feira came up with a novel way in which to shill for the local supermarket chain.
For Wednesday evening’s Serie D clash against Bahia, Flu took to the pitch wearing jerseys that featured several special price offers.
For instance, striker Fernando Sobral, who usually sports the No.10 shirt, instead wore the number 10.98 (10 Brazilian reales and 98 centavos) to advertise a deal on pizza…
— AS English (@English_AS) April 6, 2017
Sadly, Flu went on to lose 6-0, though they can all sleep easy knowing they’ve done the local economy the power of good regardless.