Cristiano Ronaldo is a global one-man brand and, as such, companies are queuing up to leech off his star power in return for vast wodges of cash.
In the past, Ronaldo’s corporate tie-ins – boots, sportswear, underpants, electro-shock muscle toning equipment, Japanese mouth-strengthening devices – have at least had some semblance of being relevant to the football, fashion and fitness lifestyle, but his latest paid endorsement is an absolute clanger of a shill.
Talk about seamless brand promotion – have a butcher’s at this…
Have you ever related steel to eco-friendly? I did.. that’s why I’ve partnered with the most safety-oriented steel brand #Egyptian_Steel pic.twitter.com/8MoFjuALNK
— Cristiano Ronaldo (@Cristiano) August 23, 2017
Christ almighty, it’s like an advert for Cairo’s premiere gay nightclub…
All that’s missing is a little blast of C&C Music Factory…
Steelworkers of Egypt, unite!