Modern Football Is Rubbish: Cristiano Ronaldo Professes Admiration For ‘Eco-Friendly Egyptian Steel Production’ In Promotional Tweet

Chris Wright

23rd, August 2017

Cristiano Ronaldo is a global one-man brand and, as such, companies are queuing up to leech off his star power in return for vast wodges of cash.

In the past, Ronaldo’s corporate tie-ins – boots, sportswear, underpants, electro-shock muscle toning equipment, Japanese mouth-strengthening devices – have at least had some semblance of being relevant to the football, fashion and fitness lifestyle, but his latest paid endorsement is an absolute clanger of a shill.

Talk about seamless brand promotion – have a butcher’s at this…

Christ almighty, it’s like an advert for Cairo’s premiere gay nightclub…

All that’s missing is a little blast of C&C Music Factory…

Steelworkers of Egypt, unite!

Posted in Kits & fashion, Real Madrid

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