Retro Football: ‘Bull Boys Shoes Are What You Need…’ (Video)
By Chris Wright
If you immediately responded ‘GET THE POWER, ON YOUR FEET!’ at the top of your voice after reading that headline then you, like me, were at school in the early-ish 1990′s – a glorious period in which Bull Boys (never heard of before or since) enlisted one Alan Hansen to flog their godawful football trainers…
Good grief. I remember them being crap – but they look like orthopedics for Christ’s sake, and you’d probably be better off with 3-ply toilet roll down the front of your socks than those outrageously flimsy shinnies.
As far as I recall, Bull Boys later drafted in Gareth Southgate to help flog their wares – a marketing ploy which, for some reason, seemed to fall apart around about Euro ’96 time.

















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But, free shinpads ACTUALLY signed by the man himself. They were shit though, pretty sure they only brought out one style.
YES this must be a right of passage for any lad to have once owned a pair of Bull Boys! They lit up too if I remember correctly, long before these “wheelies” ever came on the scene.
I’m pretty sure the ad actually says, “Bull Boys shoes is [sic] what you need,”… Which hurts me somewhere deep inside, more than it should.
I remember the Gareth Southgate’s adverts. It showed a clip of him playing for England and heading narrowly over from a corner. That was the best clip they could find for him, poor bastard.