Pies looks at some of the sponsors who made it almost impossible to play for the shirt.
1 AC Milan – Pooh Jeans
Milano’s kit was giving off the sweet smell of success in 1981. Manfully modelled by Joe Jordan here.

2 Clydebank – Wet Wet Wet
The cheesy Scottish popsters kindly pumped some cash into their hometown club, but with scant regard for the macho supporters who had to traipse to away matches wearing their name.

3 FC Nurnberg – Mister Lady
As featured on Pies recently, the German club is proudly wearing the name of transvestite-sounding clothes brand Mister Lady.

4 Roma – INA Assitalia
Where you like it? INA Ass? Roma’s rectum related kit might get a few laughs, but given that they are one of Italy’s major insurers perhaps we are being a bit anal…

5 West Brom – No Smoking
Ahead of their time perhaps, but this can hardy have done much to improve terrace credibility of Baggies fans.

6 Livingston – Intelligent Finance
Some would say they were asking for trouble, but sure enough the Scottish outfit ended up in administration.

7 America – Bimbo
America are one of a number of Mexican clubs to have unwittingly undermined their intellect by taking money from the Latin baker Bimbo.

8 Newcastle – Northern Rock
Nothing quite says ‘we are going down’ like having the name of bank that has to be bailed out by the government to stop it folding emblazoned on your shirt.

9 Scarborough – Black Death Vodka
Inappropriate? Perhaps. This kit was banned in 1990.

10 Brighton – Nobo
As if this shirt didn’t disgrace itself enough with its swirly red design, someone stuck ‘Nobo’ on the front.

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