Man Utd Make Slight Balls-Up Of New Kit Launch, Illustrate ‘Made Of Manchester’ Promo With Photo Of Oldham

Chris Wright

18th, May 2012


By Chris Wright

Manchester United’s new Gingham home kit, for better or worse, has been designed to reflect the city’s industrial heritage – so much so, in fact, that the motto ‘Forged in Industry, Striving for Glory’ is stitched inside the collar. Isambard Kingdom Brunell would wet himself.

The promo above has been posted on the club’s official Facebook page to plug the launch of the kit featuring a grainy ‘grim oop North’ black and white photo of Lowry-esque terrace rooftops, factories and chimney stacks belching soot out into the leaden skies over the city – the only problem being that the city in question isn’t Manchester at all, rather Oldham nine miles down the road.

It’s all a little pedantic as Oldham is still a part of Greater Manchester, but the advert has already attracted its fair share of consternation and, as a result, a spokesman for Nike has promised that the image ‘will not be used in any other part of the campaign.’


(Via The Sun)

Posted in FAIL, Kits & fashion, Man Utd

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  1. Milkchew says:

    Awful awful awful kit.

    Will be a dark dy in Prem football when Liverpool play United at Old Trafford, with Liverpool wearing there purple, cream and yellow kit and United in there new home ki…..URGGHHHHHH!!!! Just threw up a little.

  2. aaron says:

    promo material from oldham, stadium in trafford. there’s a reason city say they’re the only team in manchester – they’re right

  3. Benters says:

    Yeah, because the council house is clearly City Centre.

  4. Toz says:

    Capitalism, even now they’re mocking us with using soot to sell clothing.

  5. Alex says:

    Speaking as a northerner, I’d like it if manchester could start embracing modern culture, like liverpool and my lovely newcastle.

    Manchesters (United or City) recent success has hardly been thanks to hardworking, salt of the earth englishmen.

  6. wolfinho says:

    who cares about this, in regards to football? it’s grand-standing advertising and pissing contests about who’s more of this-and-that. play the game, observe the results. city were better this season because of football, not because they were more “manchester-y”. united will be back next year in whatever kit they’ll wear, and they’ll try to reclaim the championship. that’s all i care about. that is all i hope for.

  7. Andy Carroll's Ponytail says:

    I think it’s brilliant how they’ve worked that whole “Man Utd fans ain’t from Manchester per se” thing into the marketing. Well done Lads.

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