New Manchester United Home Kit For 2010-11 – Much Better

Ollie Irish

15th, July 2010


By Ollie Irish

You’re looking at Manchester United‘s new home shirt, complete with new sponsor’s logo.

First thoughts? It reminds me a lot of the kits worn by United in the late 1970s/early 80s, which is exactly what the designers intended. I like it a lot, although the logo spoils it – but it’s a massive improvement on last season’s horrible chevron kit.

The official PR blurb:

“Red, white and black is in the DNA of Manchester United and Nike has captured the spirit of the club through this season’s home kit. The new shirt leans towards a classic look, inspired by the 1970s, and features a collar for the first time since Nike became the team’s official kit supplier in 2002. And the chevron design that featured last season is evident in the engineered mesh pattern on the back of the shirt, with the V-shape echoed in the shoulder print detail and in the socks.

“Kit-wise, there are three options for the home games: red jersey, white shorts and black socks; red jersey, black shorts and white socks; or red jersey, white shorts and white socks depending on the opponents.

“Aon, the new shirt sponsor, features on the front of the shirt, while inside the shirt on the back of the club crest is the club’s mantra, ‘Believe’. The message sits right next to the heart, revealing every United fan’s ‘Inner Pride’, while the symbolic Red Devil sits on the sleeve of the shirt and the shorts to add the finishing touches to the kit.

“Nike’s ‘Considered Design’ programme aims to create performance products that minimise environmental impact by reducing waste during the design and development process, use environmentally preferred materials, and eliminate toxins.”

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