A warm Geordie welcome to the sportdirect.com @ St James’ Park Stadium!
No, this is not a joke.
Holy crap, could Newcastle come up with a less clunky new name than that!? Horrible.
The Magpies’ managing director, Derek Llambias, told BBC Newcastle: “We will showcase Sports Direct until the end of the season… [But] I’m sure we’re going to get a sponsor in for next season.”