By Jeff Maysh
Football shirt expert Jeff Maysh says fan-designed kits are rubbish…
Last Monday, Under Armour unveiled their new Tottenham kits from behind a wall of exploding marketing bricks.
I was secretly hoping a sozzled Gazza would emerge with a fishing rod and a six-pack of lager. But instead I was relieved to find that the mental kit designs ‘leaked’ before the big day (some of which were absolutely bloody terrible ) were just dreamed up by Spurs supporters.
Thank God they didn’t let Tottenham fans design the real kit: “Colouring-in time at the nuthouse” springs to mind.
Instead, the proper shirts were designed in isolation by a team of highly paid professionals, at Under Armour’s headquarters in Baltimore, USA. The cream of America’s sportswear design industry were enlisted to make Gareth Bale— a Welshman—look trendy.
You see, I’ve been increasingly worried about this latest trend of supporters having their say in designing their club’s kit. Fan-power is en vogue for kit design at the moment, and it’s catching:
Olympique Marseille ‘crowd sourced’ their team’s horrendous “denim” strip from 60,000 designs scribbled by supporters. Real Sociedad printed some of their fans’ names on the front of their shirt. And this year my local team, LA Galaxy, held a competition to let fans design its third kit—the result was a Reggae-flavored abomination, like a joke kit made for a Bob Marley testimonial match.
Look at poor “unidentified fan” up there modeling it. See how sad