In this Wednesday, June 13, 2012 photo Denmark’s Nicklas Bendtner celebrates after scoring during the Euro 2012 soccer championship Group B match between Denmark and Portugal in Lviv, Ukraine. The Danish Football Association says Nicklas Bendtner’s underwear stunt during the match against Portugal ran afoul of an exclusive sponsorship deal as well as UEFA’s rules against ambush marketing. Celebrating his second goal in Denmark’s 3-2 loss, Bendtner lifted his shirt and dropped his shorts slightly, revealing the name of an Irish betting firm across the top of his underpants. (AP Photo/Michael Probst)