By Chris Wright
Liverpool have this afternoon announced they have agreed a large, multi-year global marketing partnership deal that will see Dunkin’ Donuts become the club’s “official tea, coffee and bakery provider”.
Wooo!
Coincidentally enough, the deal (which will also see Baskin Robbins become the Reds’ “official ice-cream provider”) is similar to the one the Boston Red Sox have with Dunkin’ Donuts. Funny that.
“We’re delighted to be joining forces with Dunkin’ Brands, one of the world’s most iconic names,” said Billy Hogan, Liverpool’s chief commercial officer, while the club’s managing director, Ian Ayre, added that the partnership is “right at the top of the key partnerships [Liverpool Football Club] have.”
Now on to the nitty gritty: If you have any particularly jokes, we’d sure love to hear them…