Today Radiohead released a new album, In Rainbows, that has no fixed price – you, the consumer, decide how much you want to pay for it. It’s a remarkable ploy, and one that only a major-league band like Radiohead could get away with, but could it work for football?
Currently one can expect to pay anything between £25-£50 for a standard seat in a Premier League ground, which can seem like you’ve been massively overcharged after 90 minutes of goalless tedium.
So if the people who run football clubs decided to do a Radiohead and let you pay what you wanted to watch a match, how much would you pay? Leave a comment and let me know. It would be interesting to see if Man Utd fans, say, are willing to pay more than Middlesbrough fans…
Download Radiohead’s new album, for as little or as much as you want, at the In Rainbows website