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Vinnie Jones Stars In Brilliant New ‘Hard And Fast’ Viral For British Heart Foundation (Video)

By Chris Wright

In which uber-Cockney Welshman Vinnie Jones puts in the performance of his career to date (quiet at the back), by bringing a tinge of well-judged, self-deprecating and awareness-raising comedy to the otherwise incredibly serious matter of hands-only resuscitation in this new viral for the British Heart Foundation’s new #hardandfast CPR campaign…

So, so good. A doff of the cap is definitely due to Ol’ Vinnie and the all the bods at the BHF for that one. Well played chaps.

Apparently the ‘you only kiss your missus on the lips’ line has had some Twitter-based bleeding hearts complaining of blatant homophobia on Jones’ part – to which I say ‘piss off’ with hearty vim and vigour.

Video: British Heart Foundation

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By Chris on January 4th, 2012 in Videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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8 Responses to “Vinnie Jones Stars In Brilliant New ‘Hard And Fast’ Viral For British Heart Foundation (Video)”

  1. Sultan says:

    Ah, loved him in Euro Trip too !! LOL !!

  2. Delboy says:

    As I recall, wasn’t his wife the recipient of a heart transplant? If so, fair play for giving something back.

  3. Anonymous says:

    Ha ha – The ‘victim’ slides as long as one VJ’s slide tackles ! Good ad

  4. Jay says:

    Great ad……I was actually quite receptive to it thinking it was like a mini trailer for a new Lock Stock….Awesome stuff BHF

  5. kct says:

    Brilliant ad; I also ditto your ideas on the twitter-twits, can’t stand the do-gooders.

  6. Redskywalker says:

    Brilliant!

  7. Zlatan says:

    The guys dancing in the background cracked me up

  8. WildScotsman6 says:

    oh man! can’t wait for someone to go down in front of me… “MY IPOD?! WHERE’S MY IPOD!!!”

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