By Chris Wright
Bayern Munich managed the remarkable feat of pissing off nigh-on their entire fanbase yesterday when a ridiculously misguided attempt at social marketing blew up in their Bavarian faces.
Yesterday morning, Bayern started circulating rumours on various social media sites of a ‘big new signing’ that was to be announced at 1pm that very afternoon on the club’s official Facebook site.
Of course, Twitter was then rife with Bayern fans speculating as to which marquee star their club had snagged in the January window – with the likes of Carlos Tevez, Dimitar Berbatov and Xherdan Shaqiri all mentioned prevalently.
They even went ‘method’ with a fake press conference…
After waiting until 1pm, then agreeing to ‘like’ the Bayern Facebook site and accept an invitation, the supporters were left waiting a further hour before a video began rolling of general manager Christian Nerlinger, in which he announced the ‘big signing’ – a Facebook app that lets fans see their own Facebook profile picture and name appear on a Bayern shirt, along with the number eight.
What followed was hundreds and hundreds of messages from jilted Bayern Munich fans, furious with the Bundesliga club for wasting their entire afternoon – and rightly so, the bloody goons…