By Chris Wright
Eric Cantona has seen his advert for Kronenbourg’s strangely salty lager belatedly stripped from television screens after it emerged he (or, more accurately, Kronenbourg) lied to us all.
During the really rather good advert (as beer adverts go), we see Alsace hop farmers re-imagined as being the equivalent of celebrity footballers in their neck of the woods, with Cantona declaring that “If you find a better tasting French beer, we’ll eat our berets.”
The only problem being, it turns out, is that Kronenbourg is actually brewed in Manchester – which isn’t even in France, let alone Alsace.
You’d think if anyone was going to be aware of that it’d be Eric, no?
Anyway, it turns out that the Advertising Standards Authority aren’t particularly impressed with Kronenbourg’s flagrant porky-pies, and have pulled the commercial entirely – just six-to-eight months after it first aired in the UK.
Fear the ASA, for their justice is swift.