By Chris Wright
At the behest of their new Italian owners, Leyton Orient have a reality television show airing in Italy to help promote the club brand (yuck) over there – the premise of which sees several amateur and semi-pro players competing to win a contract at Brisbane Road.
To advertise the show, Orient’s top brass have produced an advert which shows the contestants lip-synching their way around the stadium and doing little jigs and dances hither and thither.
It’s exactly as bad as you’re imagining – possibly even worse…
This, of course, being released just one day after Orient were pounded 4-1 at home by Scunthorpe.
We think Orient fan Chris Knight really nailed it in the comments section…