Video: New Nike ‘Write The Future’ World Cup Ad Is Brilliant, Not Original

Ollie Irish

20th, May 2010


By Ollie Irish

We posted a teaser clip earlier this week of Nike’s new World Cup ‘Write The Future’ campaign, featuring Wayne Rooney with a big bushy beard. Here’s the full version, with added world stars (they might want to cut Ronaldinho out):

Wow. As commercials go, that’s amazingly executed, wonderfully witty and has astonishingly high production values. In short, it’s probably one of the greatest World Cup ads ever. You can see that for yourselves. But… the whole ‘consequences’ concept is hardly new.