Flashback: John Barnes’ Lucozade Isotonic ad
A sad day for football: John Barnes was declared bankrupt today.
He really needs to do another Isotonic ad…
A stone-cold classic.
Don’t forget, kids – ‘isotonic’ means it’s in balance with your body fluids. Good to know. My body fluids are all over the shop.


Should the end shot of your advert really show your product rolling around in the bin?
Ha, good point.
Should your advert really have JB rolling around in it?