Flashback: John Barnes’ Lucozade Isotonic ad
A sad day for football: John Barnes was declared bankrupt today.
He really needs to do another Isotonic ad…
A stone-cold classic.
Don’t forget, kids – ‘isotonic’ means it’s in balance with your body fluids. Good to know. My body fluids are all over the shop.

















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Should the end shot of your advert really show your product rolling around in the bin?
Ha, good point.
Should your advert really have JB rolling around in it?