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Brace Yourselves: The Brazil 2014 World Cup Mascot Is… An Endangered Three-Banded Armadillo With No Name!

By Chris Wright

The official mascot for the 2014 World Cup has been unveiled on a Brazilian television show by none other than Ronaldo himself, with the fuzzy wotsit given the unenviable task of stepping into South Africa 2010 mascot Zakumi’s shoes (what do you mean you don’t remember Zakumi?) being an endangered three-banded armadillo who is yet to be named…

FIFA say the Brazilian nation have until mid-November to choose the mascot’s name, which will be one of three choices – Amijubi, Fuleco or Zuzeco – which, according to FIFA bod Jerome Valcke, are apparently ‘representations of friendliness and joy’, with the latter two name choices also being linked to ‘ecological messages’.

Riiiiiiight. If you say so Jerome.

He may not have a name as yet, but that hasn’t prevented FIFA from producing a slick promo video to get their latest World Cup widget over with the people…

Something like that anyway.

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By Chris on September 17th, 2012 in Mascots, World Cup. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

6 Responses to “Brace Yourselves: The Brazil 2014 World Cup Mascot Is… An Endangered Three-Banded Armadillo With No Name!”

  1. syndex says:

    For the love of Christ can’t they just use fat ronaldo he is cuddly and furry

  2. squiggle says:

    I’m pleasantly surprised. Most modern mascot creators seem to think that their only choice is between ‘worrying’, ‘bland’, and ‘worrying and bland’ but I actually like this one.

  3. tomi says:

    i like him. finally not again a cat/lion etc. it’s a “brazilian” animal and it can roll up like a football. actually, it is pure genius. thumbs up.

  4. Davy says:

    I agree….I love this!!

  5. yogi says:

    @tomi – Genius! Forgot about the rolling up to look like a ball!Works perfectly!…..Really like this mascot. Could easily make a childrens ecological football cartoon out of this. It’s been ages since ‘The Hurricanes’ football cartoon. Maybe a bit more on the naming side of ”Armadinho” would be good for mid – November though :D

  6. […] on the heels of their ecologically-sound mascot; a three-banded armadillo by the name of ‘Fuleco’, FIFA have gotten round to drip-dripping the next few odds and […]

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