American Pub Heavily Criticised For Opening Favela-Themed World Cup Beer Garden

Chris Wright

17th, June 2014


By Chris Wright

MJS worldcup, nws, sears, 4

The owners of a pub in Milwaukee have come in for a bout of heavy criticism after opening a Brazilian favela-themed beer garden especially for the World Cup.

The Nomad World Pub is a well-known hub for Milwaukee football fans and decided to attract customers during the tournament by constructing a replica of a colourful Brazilian slum – referred to as the “Nomad World Cup Shanty Town” on their website – in their adjacent car park.

However, according to local newspaper Milwaukee Journal Sentinal, the project has been heavily criticised by Twitter users, Buzzfeed and several other blogs for making light of the extreme poverty in which millions of Brazilians live – while selling obnoxious craft micro-brews for $9 a pop and screening World Cup games on six huge flat-screen TVs.

“We weren’t expecting the criticism,” said Keanen Kopplin, the Nomad’s general manager. “(The favela) was supposed to be a celebration and complement to the spirit of Brazil.”

He also added that The Nomad had no intention to taking the favela decorations down until the end of the tournament, as originally planned.

(Via JS Online/Photo: Michael Sears/Thanks to Pies fan Charles Simonsen for the tip-off!)

Posted in FAIL, Newsnow, South America, World Cup

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  1. Charles Simonsen says:

    And like I wrote Chris when I alerted him to this:

    “Right here in my hometown! Milwaukee, Wisconsin, USA. Bunch of idiots, we Uhmurrikkkans are, indeed.”

    I am truly embarrassed. Even more embarrassed by the majority of the comments posted to the article.

  2. Bayou says:

    I live in Milwaukee. Believe me, there are a myriad of other reasons not to like the Nomad but this manufactured outrage is not one of them.

  3. Charles Simonsen says:

    So…it’s OK to use (the image of) slums to sell beer? I guess it’s nothing new….

    Oh, and by the way, Fuck FIFA, and FUCK THE CUP!

  4. Joe says:

    That is brilliant.

    Wimbledon starts today. On your red button.

  5. I take a stand - JOIN ME! says:

    People should never eat or drink at african themed restuarants either. Its so RACIST that while Africans starve you Westeners pig-out in Africa style luxury. This goes for Chinese. Indian. Thai. Basically eat your effing burgers! Its about time some Uhmurrikkkans have woken up to this tragic tragic fact!!! You are all saints god bless.

  6. Kingsland101 says:

    Bacardi have been advertising like this with regard to Havana for decades, and you can’t even buy Bacardi in Cuba.

  7. Tellitasitis says:

    Hello tea cup, meet storm. If this is what upsets people, then I suggest they should take a good look at the historic beginings of foods, drinks, products and activities that underpin every part of their shallow lives. I can imagine there will be a lot of cranky little ants if they did.

  8. DaGrise says:

    Charles Simonsen seems to be quite the offended little prig. Does this really embarrass you Charles?

    Gotta be a way to tie this to Scott Walker! Right?

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