In their very own words, UEFA are crowing that the media have turned out in force for the grand launch of the new Euro 2020 logo in London today.
Sadly, any keen-eyed members of the press horde will have already been privy to UEFA’s latest tournament squiggle after the organisation went and published it on their very own website shortly before the big unveiling.
Indeed, UEFA even included it in their rolling photo-stream only for the image to be promptly deleted once they realised that they’d completely gazumped themselves..
So there it is – the UEFA Euro 2020 logo in all its glory. Remember where you were this day.
Given that it’s dull as ditch water, it hardly seems worthy of its own special launch event but hey ho, who are we to impinge on UEFA’s grand plan?