Swansea City Blow Entire Season’s Marketing Budget On Blockbuster 2015/16 Home Kit Launch Video

Chris Wright

6th, June 2015


By Chris Wright


Swansea have gone big in rolling out their new home strip for next season and, in doing so, pretty much blown the entire marketing department budget.

The kit launch promo features some impressively high production values – we’re talking sparks, miners, glowing things – as it explains quite why the Swans have chosen to include copper-coloured stripes on their 2015/16.

SPOILER: It’s in homage to the city’s historical ties to the copper production industry.

While the video is spectacular and all, if we’re honest the new kit isn’t really much different to the old one…


In fact, it’s almost identical to their 2012/13 centenary kit…


Oh well, we suppose there’s only so much you can do with ‘all white’.