Juventus: Thousands Of Fans Sign Petition In Protest Over Ugly ‘Jeep’ Sponsor Patch On New Adidas Shirt (Photos)

Chris Wright

16th, May 2018


Juan Cuadrado models what is likely to be Juventus’ latest home shirt (Photo: Juventus FC)

No sooner had their home kit for 2018/19 leaked out all over the internet had Juventus found themselves picketed by fans griping out the new design.

Indeed, almost 15,000 fans have signed a petition against the new Adidas shirt, with the specific focus being the large black ‘Jeep’ logo patch slapped across the middle.

Image: Change.org

The petition was organised by a Juve fan by the name of Marco Pravettoni who happened across images of the new kit and took umbrage at just how cheap and nasty the sponsor box looks.

It seemed that, with the 2017/18 home jersey, the use of the sponsor patch on Juventus kits had finally been abandoned.

Well, from what seem to be the official leaks of the shirt for next year, it seems that Adidas and Juventus have decided inexplicably to retrace their steps, proposing [a sponsor patch] for the next season.

The general discontent has not been slow to arrive and most of the feedback tends to be negative.

We ask Adidas and Juventus to review their idea and to use for the shirts the same type of application of the sponsor used on those of the current 2017/18 shirt, to avoid the excessive loss of potential buyers of the same.

At time of writing, the petition has clocked up 12,381 signatures, with the counter ticking up all the while.

Honestly, we’re inclined to agree – that ‘Jeep’ patch looks like it is hastily affixed with black duct tape and spoils what would otherwise be a perfectly handsome shirt.

That said, we’re not entirely sure we’d be motivated enough to start a petition over our grievances.

Posted in Kits & fashion, Serie A

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  1. Mr Sensible says:

    With all the money in the game it is strange how clubs/sponsors don’t seem to care about how the sponsor will sit on shirts and potentially ruin them as a result.

    But then again maybe this sort of response is what the sponsor wants, whether it’s a positive or negative response it’s still making people aware of the brand which is the whole point. Same goes with United’s horrible Chevrolet logo. They could easily make the logo 1 colour which would compliment far better on the shirt but then it wouldn’t be so blindingly clear for all of us to see.

    Chevrolet/Jeep aren’t sponsoring United/Juve in the hope United/Juve fans will buy their car, but that their presence on one of the biggest kits in the world will expand their brand around the world.

  2. Steven says:

    Whoever first thought to put a sponsor on the front of football jerseys deserves to be punched right in the gut.

  3. Beano says:

    meh, still less horrific than 90% of this year’s Ligue 1 shirts.

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