Retro: Sochaux, China, Chicago Sting And Leeds United – Marvel At Wonderfully Esoteric ‘Mail Order Football Kits’ Advert From 1982 French Magazine (Photo)

Chris Wright

18th, July 2018


Football fans of a distinguished vintage may recall the frisson of excitement when, on receipt of your favourite weekly magazine of choice (‘Shoot’ for the connoisseurs,  ‘Four Four Two’ for the poseurs, ‘Match’ for godless heathens), one could skip to the back and marvel goggle-eyed at all the cool kit your parents couldn’t possibly afford to buy you.

We’re talking metallic blue Valsport boots, Reusch goalie gloves, random Deportivo la Coruna away shorts, etc, etc – the whole caboodle.

As it happens, things were much the same in France as evidenced by this fabulous ‘Maillots du Monde’ (‘Shirts of the World’) mail order magazine advert for the ‘Foot Center’ shop just outside Dijon.

Where else could you possibly hope to find the new Sochaux, China, Kuwait, Chicago Sting and Leeds United kits all under the same roof, and all for around £50 (adjusted for inflation) a pop!

Pies might have a bash at printing off the order form, posting it to Messigny and seeing if we can still get our hands on that sweet, sweet Adidas sweatshirt.

Posted in Kits & fashion, Media, Retro

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  1. Murray says:

    Chicago Sting. Singular. They were named after the Paul Newman-Robert Redford movie.

    • Chris Wright says:

      @Murray: That might just be the most NASL thing I’ve ever heard! Amended now.

      • Murray says:

        There was also the San Diego Jaws, which lasted a single season.

        Weird history for THAT particular franchise. Began in Baltimore (Comets), moved to San Diego, moved to Las Vegas (Quicksilver), signed Eusabio, moved back to San Diego and rechristened the “Sockers” …transitioned full-time to playing “indoor soccer” (not to be at all confused with “futsal”), utterly dominated that sport, and beat Liverpool to the “Anfield Rap.” Only in America.

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