Liverpool have revealed their new away strip for the 2018/19 season and my god, it’s so very, very, incredibly purple.
New Balance have sought inspiration from the past and plumped for a return to ‘Deep Violet’, which they reliably inform us was last used for the Reds’ iconic third strip of 2012/13.
Nope, us neither.
Anyway, this latest effort features a “jacquard linear graphic” on the front which apparently reflects the architecture of Anfield’s iconic Main Stand.
It also employs “Alpha Orange branding”, which we think is a round-the-houses way of saying the trim is bright orange…
Those interested might be keen to know that the accompanying goalkeeper shirt is rendered in “Vivid Cactus” – or plain old green, as we used to call it.