Modern Football Is Rubbish: Chivas Go Little Overboard With Product Placement During Manager’s Press Conference (Photo)

Chris Wright

13th, August 2018


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Just one year after securing a league and cup double, Chivas entered the 2018 Apertura season in a very different state of health, with their manager walking out, bonuses going unpaid and the club warning of a period of “financial consolidation”.

The Guadalajara club’s current financial issues were made more than obvious when new boss Jose Cardozo sat down to face the press after Sunday’s 2-1 home defeat to Santos Laguna.

Indeed, the 47-year-old Paraguayan was positively swamped by egregious product placement, obscured behind cans of Coke, bottles of chocolate milkshake and two different types of Granvita granola…

Image: @mexicoworldcup/Twitter

While we’ve begrudgingly become used to seeing bottles of mineral water strategically placed next to the media suite microphone, this looks like a scene from the early rounds of Supermarket Sweep.

What next? A frozen chicken plonked at each end and a packet of pink wafers tucked in Cardozo’s breast pocket?