Uerukamu! Pies seems to accidentally have a bit of a Japanese flavour today. This video shows Adidas’s latest advertising ploy: organising a game of vertical football on a billboard in the centre of Tokyo. Two players and a ball were suspended by ropes from the billboard while they had a kickabout. Brings a new slant to the phrase get the ball down and play on the deck! Listen out for the Colemanball from the CNN reporter who claims that: “Soccer has literally exploded in Japan.” Steady on, mate, you’ll be giving Adidas more ideas!
[Via FourFourTwo]