It’s football, Jim, but not as we know it
Wolves are the first Premier League club to enter gaming’s Rocket League championship. The club already has esports rosters for FIFA, PUBG, Identity V and Pop Kart Racing.
Football clubs are increasingly investing in esports as a marketing strategy to reach a younger audience. Barcelona also has a Rocket League team, as does David Beckham’s Guild Esports organisation.
This is all a long way from the days of Billy Wright, or even Steve Bull, and whilst older supporters may scoff at a football club signing up a bunch of pale gamers, Wolves are being smarter than many of their rivals. Loyalty is a commodity these days, and there are plenty of young fans out there who won’t hesitate to switch allegiance to a cooler, more successful club.