Joachim Loew’s Famous Blue Sweater Sold For €1 Million, Donated To German Football Museum

Chris Wright

11th, October 2011


By Chris Wright

Germany coach and former 1970s catalogue model Joachim Loew has seen his lucky blue cashmere sweater sold to retail magnates Galeria Kaufhof for a cool €1 million on behalf of a children’s charity (the deal actually took place last year) and, in turn, the sweat-stained pull-over has now been donated to the DfB’s new German football museum, which is set to open in Dortmund at some point in 2014.

Jogi told Bild:

“I hope that the pullover will have a worthy place in the museum and will be well looked after. Maybe I will still need it to bring me luck in other tournaments.”

“Look over him well, so he gets no moth holes. Maybe we can still use it – at the World Cup 2018 in the cold of Russia!”

A little strange perhaps to refer to an item of clothing as ‘him’, but hey-ho – it almost single-handedly pulled him and his Mannschaft (oo-er missus!) through to the latter stages of a World Cup, so who the ruddy heck are we to argue?

Posted in World Cup

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  1. nat says:

    I’m pretty certain he saved a good number of boogers in there somewhere for half time snacks.

  2. Montesquieu says:

    €1 million, the way things are going none of us will be able to afford clothing anymore. €1 million, what a stupid waste of money.

  3. jan says:

    yes, spending €1 million for a kids charity seems like a total waste. what a wanker

  4. Montesquieu says:

    It’s all for show anyway, if they cared about children’s charity they wouldn’t need to buy Jogi’s sweater in the first place. Just a good advertisement for them, to make saps like you think that Galeria Kaufhof cares about children or the community, while in reality they would like nothing less to shit on their workers and the community they are in.

  5. wolfinho says:

    this site’s getting too political. another non-story gussied up by world affairs. i just like that loew is wearing a sweater as he donates a sweater, i’m sure he has a rainbow assortment of these charms in his closet.

    the last i heard, germans play really good football, not sure how much superstition plays a role in it.

  6. DJ says:

    The only thing i don’t get is why some random top is being sold for 1 million euro’s when something like a players world cup or champions league final top wouldn’t go for anywhere near that.

  7. […] famous blue cashmere pull-over, which he wore religiously throughout the 2010 World Cup, sold for €1 million at auction after the […]

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