By Chris Wright
Just before every major tournament, supermarkets in Holland go big in giving away little Oranje doodads to customers who buy their body weight in groceries (read: crates of beer), e.g, it all started with ‘Wuppies’ in 2006, before the whole nation became bunged up with these fuzzy little critters ahead of the 2010 World Cup – it’s a tradition that is slowly driving the Dutch insane.
This year it would appear that adhesive ‘Happy-go-Lucky Birdies’ are the things to have, and the Dutch national team – including Nigel de Jong in his first starring role – have backed supermarket chain C1000 in their bid to send an entire nation loopy with a suitably baffling promo video set to ‘The Birdy Song’ (what else?) but with rap and opera interludes…
Must…buy…Dutch…lager.