New Nike World Cup Ad Imagines Bearded Wayne Rooney Living In A Caravan Park

Ollie Irish

18th, May 2010


By Ollie Irish

The concept behind this new Nike World Cup campaign is not new – one wrong pass and your career goes to the sh*ts, you end up living in a caravan park and you grow a massive beard. We’ve all been there. Fray Bentos pie tins on the floor, Stella cans full of cigarette ends. That sort of thing.

The full ad, which launches next week, sees Wayne Rooney passing to Theo Walcott in the dying seconds of a World Cup game against France – with the score 1-1. But villain Franck Ribery intercepts, dashing hopes of England glory. Merde!