As advertising techniques go there are more effective ones (and ones less likely to cause a spate of road accidents for that matter), but nonetheless Uefa are promoting the forthcoming European Championships with… wait for it… a hot air balloon in the shape of the trophy. The official Euro 2008 hot air balloon completed its test flight earlier this week and will commence a tour of Austria and Switzerland on Monday.
This is also a watershed moment for Pies. We never thought we would have the opportunity to report on an inflatable object that gives Michel Platini a hard-on without stepping the wrong side of the libel law.
[Via The Offside]