By Chris Wright
A study, conducted by Shine Communications, has found that Chelsea boast the Premier League’s least passionate fans on Twitter (as well as in general).
Shine collected their data by keeping tabs on the number of Tweets sent by fans mentioning their clubs, and in turn assessing the proportion of said Tweets that qualified as ‘happy’ or positive – with the total number of followers each of the teams in the top-flight last season had also being factored into the results.
These stats were then used to extrapolate a “Twitter noise” score for each team. After doing so, the communications agency found that Chelsea ranked right down at the very bottom of all 20 Premier League clubs, joint-last with the equally miserable Stoke City fans.
As it happens, it was relegated Burnley who came out on top – Clarets fans obviously being perfectly content with the showing their side put up as they were expunged from the top flight.
Here’s the table in full…
Make of that what you will.
“The results highlight that winning games and trophy success doesn’t equate to social media contentment or engagement amongst fans, as in both cases some of the Premier League’s biggest clubs perform poorly,” Shine director David Wiles duly surmised.
“It’s the smaller, sometimes less successful clubs, whose fans have the strongest support, the most positivity and arguably the most realistic expectations.”
Thanks David, we really appreciate your research, not that it amounts to even the most paltry hill of beans.