Chelsea: Nike Announce Whopping New £60m Kit Deal As Blues Terminate Adidas Contract Six Years Early

Chris Wright

13th, October 2016

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Word on the wire is that Nike have paid through the nose to secure themselves a kit supply deal with Chelsea, starting as of next season.

As per ESPN sports business reporter Darren Rovell, Nike have chucked $70million (around £60million) at Chelsea to land the deal, thus bringing an end to the Blues’ existing deal with Adidas some six years early.

Woof. That’s the second biggest kit contract in Premier League history, behind Manchester United’s mammoth £75million yearly deal with Adidas.

For the record, Chelsea signed their 10-year, £30million-per-annum kit deal with Adidas in 2013, though rumblings of a possible early termination began last year.

We can only imagine what the compensatory pay-off to Adidas is going to be – probably somewhere up around the ‘sodding huge’ mark if you’ll excuse the economic jargon.

Posted in Chelsea, Kits & fashion

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1 Comment

  1. radialspoke says:

    Well, the payoff is 40m pounds, so…

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